Freeland Geneva

Freeland Spirits is excited to share the newest addition to their premium hand crafted spirits portfolio. Freeland Geneva will debut out of their Portland, Oregon Tasting Room on Saturday, May 18th.

Inspired by genever, the historical Dutch grandmother of gin, Freeland’s Geneva showcases Oregon grown rye with an array of sultry and savory botanicals. A rich malty backbone heightened by peaks of alluring spice enchants the senses with hints of Willamette Valley hazelnuts. 

Founder, CEO Jill Kuehler and Master Distiller Molly Troupe decided early on to create the historically inspired spirit as a window to their future whiskey program. The rye whiskey base is distilled with 7 botanicals to arrive at the nuanced Geneva. “Organic Oregon grown rye sourced from Camas Country Mill is the backbone. Locally sourced Willamette Valley hazelnuts and 6 other botanicals led us to the perfect balance with a clear, 90 proof spirit that is layered and unique.” said Kuehler.

To understand historical genever production and it’s place in the world today, Kuehler and Troupe, along with Sales Director, Jesse Brantley traveled to the Netherlands to get feedback on their experimental batches and to taste different styles of authentic genever. “It was great to see how the locals enjoy this fun spirit” said Troupe, “We can’t wait to show the locals here how it’s done in Amsterdam”.  

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When sipped with the Dutch, genever is served in a tulip shaped glass alongside a refreshing pilsner. Layered flavors of spice and grain flood the palate while warming the heart. Aromas dominated by grain and juniper evolve to malty richness with botanical lift. This fabric of flavor inspired 19th century American cocktail culture and whisked Genever away on a journey to the hands of famed American bartenders. The unassuming spirit was whirled in a glass with sweet vermouth, curacao and bitters evolving to what is now the iconic Martini and Manhattan. Bartenders today stock genever in well curated bars to build spirit forward cocktails brimming with complexity. 

Freeland Geneva will shine as a star ingredient in their tasting room cocktails. Excellent in traditional whiskey cocktails like Manhattans and Old Fashioned’s or simply served neat. Jesse suggests the Geneva Martina, a riff on the Martinez (the mother of Martinis):


2 oz Geneva

1 oz sweet vermouth

¾ oz grapefruit liqueur

Orange bitters

Stir, strain, serve up with an orange twist


Resting beautifully in a Pink signature Freeland Spirits teardrop bottle, Geneva retails for $43.95 and will be available at select retailers, bars and restaurants throughout Oregon and in the Freeland Tasting Room.

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